Category

Practice Areas

China Outbound

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As the world’s second largest economy, China is now home to an increasing number of global enterprises and brands. Founded by experienced professionals with intimate knowledge of both Chinese culture and international markets, TDG strives to become a strategic partner to our clients during their journeys abroad. Committed to a collaborative approach to providing services, we leverage our best talent and resources for each client, and aim to build long-term relationships.

CHINA’S OUTBOUND INVESTMENT

TDG’s China Outbound team helps Chinese businesses and organizations enhance reputation and build brand equity in overseas markets. Specifically, we focus on ensuring the quality of details, and developing meaningful partnerships with local stakeholders and community leaders. We are privileged to have provided services to both large multinational corporations and emerging businesses. Among them are:

China Telecom Americas  |  Center for China and Globalization  |  ZTE Corporation  |  BlueFocus International  |  RugGear

Our capabilities include:

  • Media relations
  • Public advocacy
  • Brand strategy
  • Crisis management
  • Communications leadership training
  • Corporate social responsibility
  • Advertising
  • Social media marketing
  • Web and creative design
  • Digital analytics
  • Content marketing
  • Event management

Sustainability

By | Practice Areas

The growing expectation among consumers and employees alike for businesses to “do good” has redefined corporate social responsibility (CSR) in a transformative way. At TDG, we help our partners create and materialize sustainable brands by engaging both internal and external stakeholders in a sincere and transparent manner. We create CSR initiatives that drive impactful social changes and deliver long-term business values.

One of the first steps our CSR professionals take when engaging clients is to help company executives understand how the business activities of their organizations interact with people’s lives, the environment, and their own employees. Through value chain mapping and materiality analysis, we help brands discover and adopt business strategies that contributes to their triple bottom lines – people, planet, and profits. Our team has provided services to:

SunTrust Bank  |  Lenovo  |  ZTE Ghana  |  Kautex Textron | Counter Culture Coffee | Southern Company

Our capabilities include:

  • Materiality analysis
  • Sustainability messaging
  • CSR reporting
  • Purpose marketing
  • Public advocacy
  • Media relations
  • Social media
  • Employee engagement

Africa

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Africa has seen rapid economic development in recent years. Sectors such as construction, telecommunications, banking, and retailing are booming throughout the Continent. A growing middle class in countries such as Kenya, Nigeria, Ghana and Angola is also propelling the African economy, resulting in a vibrant entrepreneurship community and an increasing number of businesses that are looking beyond the African continent.

TDG’s Africa Practice team is an internationally trained group of experts in law, public policy, and communications. With extensive understanding of Africa’s energy, agriculture, trade, policy, and telecommunications sectors, we help clients from the United States and China develop business opportunities in African countries, meanwhile helping African businesses and public entities understand international markets and build meaningful partnerships abroad.

Our capabilities include:

  • Government relations
  • International business development
  • Capacity building and training seminars
  • Community engagement
  • Media and public relations
  • Crisis management
  • Corporate social responsibility
  • Event management

Technology

By | Practice Areas

Technology companies are at the forefront of business and social innovation. At TDG, we understand tech companies’ need for building brands and reputation – fast, and as creatively as their own products and services. We help tech companies in communicating their stories and visions effectively, and differentiating within their industries – media, telecommunications, education, and more.

We ask every member of TDG to embrace an entrepreneurial mindset – and require them to not only understand, but also develop insights on the latest trends in technological innovation. Our team has extensive experience in digital and social media advertising, crowdfunding technologies, content marketing, and e-commerce. We also work closely with technology blogs and media outlets, and keep a pulse on all major innovation hubs around the world – from Silicon Valley to New York, and from China to Kenya. Our clients include:

ZTE Technologies  |  China Telecom Americas  |  RugGear  |  KSCat  |  Roboterra

Our capabilities include:

  • Branding and communications strategy
  • Crowdfunding campaign design and implementation
  • Visual identity design
  • E-commerce platform design and development
  • Social media and search advertising
  • Content marketing
  • Media and influencers relations
  • Video production and interactive design